From Products to Experiences, Leadership Is the Differentiator
We place the consumer leaders who know how to scale storytelling, operations, and impact in an experience-driven economy.
Industry Segments We Serve
Specialized expertise across the evolving consumer and experience economy landscape
Consumer Packaged Goods (CPG)
Traditional and emerging CPG brands navigating digital transformation, sustainability demands, and evolving consumer preferences.
Direct-to-Consumer (DTC) Brands
Digital-native brands scaling operations, expanding channels, and building authentic customer relationships in competitive markets.
Brick-and-Mortar Retail
Traditional retailers reinventing experiences, integrating digital touchpoints, and creating destination shopping environments.
E-commerce & Omnichannel
Digital commerce platforms and omnichannel retailers creating seamless customer journeys across all touchpoints.
Consumer Services
Hospitality, beauty, wellness, and lifestyle services focused on premium experiences and customer loyalty.
Premium & Heritage Brands
Established luxury and heritage brands balancing tradition with innovation to reach new generations of consumers.
Roles We Place
Critical leadership positions driving consumer engagement and experience excellence
Chief Marketing Officer
Marketing leaders driving brand strategy, customer acquisition, and authentic storytelling across channels
Chief Digital Officer
Digital transformation executives leading e-commerce, technology integration, and data-driven experiences
VP of Brand or Product
Brand and product leaders developing compelling narratives and innovative offerings that resonate with consumers
COO / Chief Experience Officer
Operations leaders optimizing customer journeys and ensuring seamless experience delivery at scale
Head of Omnichannel Strategy
Channel strategy experts creating integrated experiences across digital, retail, and emerging touchpoints
SVP of Retail Ops or Fulfillment
Operational executives managing complex supply chains, fulfillment networks, and retail operations
Experience as Strategy
How leading consumer companies are redefining competitive advantage
Beyond Product and Price Competition
Consumer companies now compete on experience, loyalty, and story, not just product features or pricing. Wells Onyx supports growth-stage and global brands looking to evolve their organizational structures around this new reality—placing leaders who understand that every touchpoint is an opportunity to build lasting relationships and create meaningful differentiation in crowded markets.
Client Snapshot
The consumer leaders we partner with across different growth stages and market positions
DTC Disruptors Scaling Past $50M
High-growth direct-to-consumer brands transitioning from founder-led organizations to professional management teams, requiring leaders who can scale operations while preserving brand authenticity and customer connection.
Family-Owned Brands Entering New Markets
Heritage and family-owned consumer businesses expanding into new geographies, channels, or demographics, needing executives who respect legacy while driving innovation and growth.
Retailers Reinventing Digital Footprints
Traditional retailers and consumer companies undergoing digital transformation, requiring leaders who can bridge physical and digital experiences while building new capabilities and customer engagement models.
Build Leadership That Connects
Let's build a leadership bench that meets your customers where they are—and takes them where you're going. From emerging DTC brands to established retailers, we place the leaders who create lasting connections.
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