Digital Commerce Solutions & GTM Leadership

Sales & commerce at the speed of life.

Commerce has blended into culture as preferences shift moment to moment. The challenge? Keeping up. We help digital-first brands and platforms scale leadership across product, experience, engineering, and go-to-market—so complexity becomes convenience, and commerce becomes connection.

Key Roles We Place

Chief Revenue Officer (CRO)

Revenue leaders driving DTC, RetailTech, and platform go-to-market strategies across multi-channel commerce environments.

Chief Revenue Officer, VP Sales, Head of Revenue

VP, Digital Product & Commerce

Product leaders optimizing checkout flows, conversion funnels, and payment experiences to maximize transaction success and customer satisfaction.

VP Product, Head of Digital Product, Commerce Product Lead

Head of Growth / Performance Marketing

Growth leaders managing paid acquisition, conversion optimization, and CAC efficiency across digital marketing channels and customer journeys.

Head of Growth, VP Marketing, Performance Marketing Director

VP, Commerce Engineering / Platform

Technical leaders building multi-channel infrastructure, headless commerce architectures, and API-first platforms for scalable commerce operations.

VP Engineering, Commerce Platform Lead, Technical Director

Director, Marketplace Strategy

Strategic leaders managing Amazon, Walmart, TikTok Shop, Shopify+ relationships and optimizing marketplace revenue and brand presence.

Marketplace Director, Channel Strategy Lead, Platform Partnerships

Head of Checkout / Payments

Payment specialists implementing embedded payment solutions, real-time processing, and cross-border commerce capabilities.

Head of Payments, Payment Strategy Director, Fintech Product Lead

BrandTech Ops Lead

Operational leaders connecting brand strategy with transaction technology, ensuring consistent experience from awareness to purchase.

Brand Operations Lead, Marketing Technology Director, Brand Strategy Ops

VP, Omnichannel Retail / Consumer Experience

Experience leaders orchestrating seamless customer journeys across online, mobile, social, and physical touchpoints.

VP Customer Experience, Omnichannel Director, Head of Retail

Ideal Anchor Client Profile

We're seeking strategic commerce partners scaling rapid growth and GTM complexity

$25M+
Annual Revenue Range
3-8
Executive/Commercial Hires/Year
100-1000
Employee Range
Scaling
GTM, CAC, or Platform Shift

Anchor Strategy

We're selecting one anchor client in this vertical. Anchor clients receive early access to talent, industry intelligence, and a strategic partner that moves as fast as they do.

Ready to Scale Your Commerce Leadership?

Connect with our digital commerce practice leaders to discuss your executive search needs and strategic growth opportunities.

Book Digital Commerce Strategy Call
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Wells  || Onyx
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Wells  || Onyx
Who We Are
Who We Are
Our Team
Our Value Proposition
Careers
Contact Us
How We Serve
Executive Search
Chairman & Board Committees
Change Management
Succession Planning
Strategy
WellsOS
Foundation
Practice Groups
Education & EdTech
Cloud
Aerospace & Defense
Insurance & InsureTech
Managed Services
BrandXP
Life Sciences
Applied AI
Cybersecurity
Banking
Digital Commerce
Capital & Civic Markets
Digital Engineering & Advanced Manufacturing
Finance & Risk
Semiconductors
Technology Transformation
Travel & Next Gen Infrastructure
Energy
Real Economy
NVIDIA
Gaming
Health
Family Office
Global Strategy
Software
Legal & Gov Affairs
Real Estate
OCFO
How We Think
Folder: Who We Are
Back
Who We Are
Our Team
Our Value Proposition
Careers
Contact Us
Folder: How We Serve
Back
Executive Search
Chairman & Board Committees
Change Management
Succession Planning
Strategy
Folder: WellsOS
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Foundation
Folder: Practice Groups
Back
Education & EdTech
Cloud
Aerospace & Defense
Insurance & InsureTech
Managed Services
BrandXP
Life Sciences
Applied AI
Cybersecurity
Banking
Digital Commerce
Capital & Civic Markets
Digital Engineering & Advanced Manufacturing
Finance & Risk
Semiconductors
Technology Transformation
Travel & Next Gen Infrastructure
Energy
Real Economy
NVIDIA
Gaming
Health
Family Office
Global Strategy
Software
Legal & Gov Affairs
Real Estate
OCFO
How We Think

Contact

hello@wellsonyx.com

Locations

Miami

Houston

Tallahassee

Dallas (coming soon)

Atlanta (coming soon)